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The first, Market@Macy’s, opened this past winter, and both sides are saying there are many more to come as the program expands and develops. B8ta has also worked with Lowe’s on pop-up experiments with a smart-home shop called SmartSpot. And the company operates its own stores as well, providing the same format for would-be physical retailers. The key to the concept is b8ta’s software, which includes checkout, inventory, point-of-sale, inventory management and staff scheduling services among its components — all disciplines that e-commerce

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Because fashion is the second largest vertical in ecommerce after electronics in India, contributing 30% of overall ecommerce sales, according to consultancy firm Technopak Advisors. Ecommerce makes for just 1.2% of overall retail sales in India, but is expected to rise to between 4% and 6% by 2020 — or $45-$65 billion by value. It is a fair assumption that a significant part of this, even if not 30%, will be accounted by fashion. LimeRoad is first among the last ones left standing in online fashion. Bigger rivals like Myntra or Jabong have been

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