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Because fashion is the second largest vertical in ecommerce after electronics in India, contributing 30% of overall ecommerce sales, according to consultancy firm Technopak Advisors. Ecommerce makes for just 1.2% of overall retail sales in India, but is expected to rise to between 4% and 6% by 2020 — or $45-$65 billion by value. It is a fair assumption that a significant part of this, even if not 30%, will be accounted by fashion. LimeRoad is first among the last ones left standing in online fashion. Bigger rivals like Myntra or Jabong have been

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